Why Apple Cider Vinegar

Because it’s amazing!

At Project Sudz, we love using organic, unfiltered Apple Cider Vinegar (ACV) in our shampoos—and here’s why:

 Relief for Itchy Pets

ACV has natural anti-fungal and anti-microbial properties.

Helps soothe “hot spots” and fungal infections.

Supports your pet’s healthy skin microbiome by keeping the good bacteria and blocking the bad.

 Freshness for Stinky Pets

Forget the tomato juice myth—when dogs get skunked, it’s actually the vinegar in the tomato juice that neutralizes odor.

That’s why ACV is one of our favorite ingredients for tackling tough smells safely and naturally.

 Softer, Cleaner Coats

ACV softens hard water, helping our soaps lather better.

Prevents brittle, dry hair and reduces residue buildup.

Leaves your pet’s coat soft, shiny, and clean.

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 And the best part? ACV is just one of the many natural and organic ingredients we use to make your pets feel their absolute best.