🌱 About Us – Project Sudz

Our Belief

At Project Sudz, we believe you shouldn’t have to pay more to live plastic-free. Our mission is simple: create high-quality, eco-friendly products made with the best organic ingredients—while keeping them affordable for everyday pet parents.

From Scratch, With Care

Every shampoo bar, candle, and spray we make is crafted from scratch in our own facility on a nine-acre honey-bee farm in New Jersey. By manufacturing in-house, we control every step of the process—ensuring sustainable practices, transparent ingredients, and products that are as safe for the planet as they are for your pets.

The Heart Behind Project Sudz

Our co-founder, Janine Ling, brings over 22 years of experience in the pet industry. As the owner of an independent pet store, she spent years creating shampoos and cosmetics for other industries. Her true passion, however, has always remained in the pet world. That’s why—even though our formulas are human-grade—every product is thoughtfully designed with your furry friends in mind.

Giving Back

We’re committed to making a difference not just for pets, but for people too. For every five shampoo bars sold, we donate one bar to local homeless shelters and food banks. Clean care should be accessible to everyone, and giving back is at the core of who we are.

A Shampoo Janine Uses Every Day

Even though we market our bars for pets, Janine’s go-to daily shampoo is one of our own. That’s how much we believe in our products—if they’re good enough for us, good enough for our pets.